Over the last few decades, technology has been the driving factor behind the success of businesses. Be it a well-made website, a mobile app, or software; brands are on the lookout for the latest technology the market has to offer in order to be the best in their industry.
While every brand already owns a website and software, some players in the market are going for their custom-made software in order to gain a competitive edge. So, what exactly is custom-made software?
A custom-made software is an application that is tailor-made to suit one particular business’s requirements. It is also called the ‘Bespoke’. So, if a brand decides to build software for their business, they will have 2 options.
- They can buy pre-made software and integrate their requirements
- They can personalize and make their own software
But what difference does a custom software actually make? Here are the 9 advantages:
#1. Smoother business operations:
If you buy software from a package, there is a high possibility that you might have to make many changes to it to try to align the application with your company’s goals. There is a lot of work to be done on a ground-level even after buying the software.
Custom software, on the other hand, is built to suit all your business needs and covers all your business operations. It can then optimize your business and make the business process much smoother. There will still be a lot of work to be done on the application on a regular basis, but that will be to update it to include the latest features and be industry-ready
#2. Create something new and innovate:
When it comes to custom software, you have the option to think out of the box and make it in your own way. You can decide which technology goes into your software, and if you have your own innovative technology that the world hasn’t seen yet, you can invent your own software and patent it!
#3. Show your commitment to your business:
Having customized software is a big business decision and will take a big investment in terms of time, money, and effort. So just by building customized software, you can send out a strong message to your competitors about your business acumen and your commitment to your brand. This also shows your ability to set a proper flow to your operations and how that is a big part of your business.
#4. A tool you can rely on:
Custom software is born out of your needs and requirements. And unlike other pre-made software, your custom software can have your exact business tools and can give you the freedom to completely rely on the software for your day-to-day operations. You can automate the entire process, relax, and only involve yourself in the backend work to make your software better.
#5. Stand out in the crowd:
Your custom software acts as your very own unique factor in the market and makes you stand out. The software becomes your identity and acts as the big differentiator that you are known for among your competitors. So, in a way, your custom software is your Unique Selling Proposition.
#6. It becomes easy to adapt to changes:
In custom software, you have the power to make all the changes as and when an update is required. Every now and then, there is some new technology prevailing in the market, and every brand wants to implement the same as soon as possible. While in the case of ready-made software, you have to wait for the updates to come and help you adapt to the latest tech, in your custom-made software, you can implement changes immediately as and when you please.
#7. Safe and secure:
Data privacy is something the entire world is concerned about right now. And when people engage and interact with software, they have to provide many details at the risk of them being vulnerable to cybercrimes. In the case of custom software, you have the option to install any security protocol that you deem fit and that you feel will help you implement strict security measures for your users.
And as the controls of the software are with you, there is no risk of data being controlled or viewed by a third party. Even if you see the software that are more prone to be hacked, they are usually software that is shared by multiple companies and never Bespoke software.
#8. Affordable and easy on the pocket:
In a ready-made implementable app, you have to pay a bulk amount for all the features that you get with the software. Some might be useful for you, but some might not even be relevant to your brand. But you still end up paying for them as you get the whole package. But when you get custom software, you can add features as and when you require. If you feel you cannot afford to add a feature right now, you can do it later whenever you have the funds for it.
This eliminates the need of extra features added to your software and makes it 100% relevant to your industry.
#9 Easy support and scalability:
Whenever there is a fix required to your software, you have the liberty to reach out to a dedicated tech team that was directly involved in building the software and solve it right away.
And when it comes to scalability, it becomes a whole lot easy and more flexible as you have full control of the software. So whenever your business grows, your software grows as well and there is very little waiting time involved!
All in all, custom software can do a world of good for your brand. It can act as your entire backend system, help you organize the workflow of the company and give you all the necessary data and stats that you might require to make the right changes to your brand. So, get your custom software built right away!